After graduating from ITP – NYU in 2015, I was eager to get a “real job.” Things like “steady paycheck!” and “super good healthcare!” were exciting at the time. However, it wasn’t too long after I got my full-time startup gig that I started working on an artistic side hustle. In the process, I ended up launching my own business – Dirt Alley Design!
At Dirt Alley Design, I transform street maps into solvable mazes. I screen print each maze map, and sell the handmade art prints online on my website and on Etsy, at events like craft fairs, and wholesale via local gift shops in the Bay Area.
Through the process of selling my art prints since December of 2016, I have been forced to learn a lot about marketing a product, and the business side of being an artist..it’s not easy!
If you are an artist exploring selling your work, here is a summary of the various sales and marketing endeavors I have undertaken, along with the pros and cons of each tactic. → Read more